Content strategy

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what is Content Strategy?

A content strategy is a long-term plan for the development, distribution, and management of valuable, relevant, and consistent content that aligns with the overall business goals. It helps to ensure that the content created and distributed supports the overall marketing and business goals, as well as resonates with the target audience.

drive profitable customer action

Content marketing is the process of creating, publishing and distributing valuable, relevant, and engaging content to attract and retain a specific target audience. Bypicknick's ultimate goal is to help you boost your online presence.

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Why content Strategy?

Having a strong online presence is crucial in today's digital age and content strategy plays a significant role in achieving this. By understanding your customers, their pain points, and their motivations, we help you create content that resonates with them, increases their engagement with your brand, and drives profitable customer action.

our content
strategy services

defining goals

Identifying and defining the specific business and marketing goals that the content will support.

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Defining the target audience for the content, including their demographics, interests, and pain points.

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Research to gain insight into the target audience, market, and competitors in order to inform the content strategy.

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Analyzing existing content to identify gaps, inconsistencies, and areas for improvement.

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Identifying the types of content that will be created and distributed, such as blog posts, social media updates, videos, and infographics.

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Identifying the channels that will be used to distribute the content, such as social media, email, and the company website.

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editorial calendar

Developing a schedule for creating and distributing content that aligns with the overall content strategy and business goals.

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Content creation

Developing, writing, and producing high-quality content that resonates with the target audience and supports the overall business goals.

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Promoting and distributing the content through the identified channels to reach the target audience.

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Creative Agency Bypicknick

Creative Agency Bypicknick has a team of experienced professionals who specialize in developing impactfull content strategies for companies of all sizes.

With a focus on creative concepts, engaging storytelling, and strategies that grow awareness, traffic, engagement, and sales.
Bypicknick's team will analyze appearing markets, positioning, customer profiles, and more to identify opportunities that will improve your business.