LET'S BUILD SOMETHING TOGETHER
A project in mind? Get in touch to chat about how we can help make that happen.
Branded content is a form of advertising that involves creating and sharing content that is sponsored by a brand. This content can be in the form of articles, videos, social media posts, or other types of media that are designed to engage and educate consumers about a brand's products or services.
As a creative agency, Bypicknick knows that branded content is a valuable tool for connecting with consumers in a meaningful way. By creating sponsored content that is designed to engage and educate, we help our clients build trust and credibility with their target audience.
One of the key benefits of branded content is that it allows brands to tell their story authentically and engagingly. Unlike traditional advertising, which can be seen as intrusive or sales, branded content provides value to the consumer and helps build a relationship with the brand. This can ultimately lead to increased sales and customer loyalty.
At Bypicknick, we understand the importance of tailoring branded content to specific audiences and channels. Whether it's creating a series of videos that showcase a brand's products in action, or partnering with influencers or media outlets to reach new audiences, we know how to create content that resonates with the people our clients want to reach.
Overall, branded content is a powerful marketing tool that allows businesses to build relationships with their customers and drive sales. As a creative agency, Bypicknick is skilled in crafting branded content that helps our clients achieve their marketing goals.
Lifestyle branded content is a type of branded content that focuses on showcasing a brand's products or services in the context of a particular lifestyle. This can effectively connect with consumers by highlighting how a brand's products or services can enhance their everyday lives.
One brand that has effectively used lifestyle branded content is Play&Go® , a Belgian company that offers simple and effective bags for storing toys that also serve as play mats. Through their branded content, Play&Go has been able to showcase how their products can help families keep their homes tidy and organized, while also providing an enjoyable and engaging play experience for kids.
Play&Go's branded content often includes images and videos of their products in use and testimonials from satisfied customers. This helps to provide a realistic and relatable depiction of how their products can fit into the daily lives of families. In addition to showcasing the practical benefits of their products, Play&Go's branded content also highlights the company's commitment to sustainability and high-quality craftsmanship. By highlighting these values, Play&Go is able to appeal to consumers who are looking for products that align with their personal beliefs and priorities.
Overall, Play&Go's lifestyle branded content has been an effective way for the brand to connect with families around the world and showcase the value of its products. By providing practical, enjoyable, and sustainable solutions for toy storage and play, Play&Go has been able to establish itself as a trusted and respected brand in over 40 countries.
If you are interested in learning more about how Bypicknick can help you create effective branded content, please don't hesitate to get in touch. We would be happy to discuss your needs and how we can support your brand's marketing efforts. Reach out to us today and start leveraging the power of branded content to drive success for your business.