Strategy, Branding & Production
Bypicknick's Branded Content for Internationally Recognized Toy Storage Brand - Play&Go®
International recognized toy storage brand Play&Go® is a firm feature on Bypicknick's client roster. Sold in more than 40 countries, Play&Go designs easy-to-use, portable toy storage solutions to keep smiles on the faces of kids and parents alike.
Various collaborations have seen Bypicknick create a series of videos for Play&Go®, all meticulously crafted to artfully convey the brand's philosophy.
For the outdoor collection, grainy, dated-look shots blend with fresh, modern cuts, evoking comforting nostalgia for grandparents while piquing kids' interest.
For the original collection, perfectly-pitched close-ups capture the product's core appeal: far from simple storage, they're for playing with, too. From playable train track prints to color-in outlines and glow-in-the-dark details, it's all packed up in one pull of the cord. Bypicknick takes that pitch and makes it visual.
Baby Soft Collection
With the baby soft collection, Bypicknick's high-sensory shots focus on the pure quality of the materials. Here, the video's creative concept speaks for itself: soft, safe and practical, the mats are a newborn parenting dream.
Sophie La Girafe® x Play&Go®
Moulin Roty x Play&Go®
Walk In A Park & L.A. Roadmap Collection
For the Walk In A Park and L.A. Roadmap prints, Bypicknick joined forces with graphic design agency Miss Blush to bring the world of Play&Go® to life. In the resulting blends of real-time video, green screen antics, and artful animation, Play&Go® becomes every kid's dream.