A package design for a hotel in Oostduinkerke and a rebranding of the visual identity.

What is rebranding?

Rebranding is the process of refreshing or redefining your brand to better align with your business goals and target audience. This can involve updating your visual identity, messaging, and tone of voice, as well as expanding your brand to new markets or repositioning it in the marketplace. Rebranding can also involve a complete overhaul of your brand, including a new name, logo, and visual identity.

the foundation of your brand

Your brand may become outdated or no longer aligns with your business goals. This is where rebranding come into play. Whether you're starting a new business or looking to revamp an existing one, it's essential to understand the importance of branding and rebranding and how to execute it successfully.

A cute kid that calls the reception of a hotel for a photoshoot. This is part of a rebranding process from creative agency bypicknick from De Panne.a rebranding of a hotel and resort in Koksijde made by Nick Seys, founder Bypicknick

how to get started?

A successful rebrand requires a strategic approach to not only update a brand's visual identity but also align it with the mission, values, target audience, and unique selling proposition.

Bypicknick helps businesses understand their target audience and what they are looking for in a brand. This informs the refinement of the brand's messaging and visual identity to ensure a consistent and impactful brand presence.

our rebranding services


Conducting an in-depth analysis of a brand's current image, messaging, and identity to identify areas of improvement and opportunities for change.

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brand strategy

Developing a new brand strategy that aligns with current market trends, consumer preferences, and business goals.

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brand positioning

Refining a brand's messaging and positioning to better differentiate it from competitors and appeal to target audiences.

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visual identity

Updating or revising a brand's visual elements, such as logo, color palette, typography, and other graphic elements, to align with the new brand strategy.

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brand architecture

Organizing and structuring a brand's portfolio of products or services to improve clarity and consistency.

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brand guidelines

Creating a set of guidelines to ensure consistency in the application of the new brand across all communications and touchpoints.

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verbal identity

Developing a new brand voice and tone of communication to align with the new brand strategy.

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Developing new brand names for products or services to align with the new brand strategy.

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Providing direction and guidance on the visual elements of a brand's communications and touchpoints.

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illustration design

Creating illustrations that align with the new brand's visual identity and messaging.

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Designing and producing print materials such as brochures, business cards, and packaging to align with the new brand.

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brand copywriting

Writing copy that aligns with the new brand's voice and messaging.

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content creation

Developing new content that aligns with the new brand strategy and appeals to target audiences.

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motion graphics

The use of 2D or 3D animation to bring a brand's message and identity to life in a dynamic and engaging way.

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video productions

Developing video content that aligns with the new brand strategy and appeals to target audiences.

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Creative Agency Bypicknick

At Creative Agency Bypicknick, we believe that rebranding is not just about updating a logo or a tagline, but also about understanding your target audience and their needs, and creating a strategy that aligns with your business. Our team will work closely with you to understand your business, identify opportunities for growth, and create a plan to achieve your goals.