Strategy, Branding & Production
Stad Veurne - How to make a picturesque city attractive with award-winning branded content?
Veurne, from Steenkerke to Houtem, to everywhere around and in between! With its amazing picturesque buildings, landmark attractions, community, and unparalleled history as the nation’s “Boeteprocessie", Veurne is one of Belgium’s most diverse cities.
Promoting city assets with a high-energy, diverse, and unpredictable film production.
'Zoveel Veurne' was developed by the communication department of the city Veurne, led by director Tom Van Rompaey. A new city branding strategy based on cultural events, values, and community participation aims to enhance Veurne's attractiveness as a destination for cultural tourism, and local economic businesses and to sustain local livelihood.
Through adventure, culture, leisure, and sport, the city had the opportunity to create a specific image, add value to different areas, and highlight emblematic places in the city which attract diversified audiences. We crafted an immersive, sensory-driven approach to tell the story of Zoveel Veurne. The result: a seamless moving premium video production with aerial cinematography that relies on a mix of traditional film techniques.
Platinum MarCom Award 2022
Bypicknick, a Belgian-based creative agency, is proud to announce its first international achievement in winning an award in Video/Film for Travel and Leisure at the 2022 MarCom Awards. Our creative team received a platinum MarCom award for the brand film 'Zoveel Veurne' that we made for our client Stad Veurne in Belgium.
MarCom Awards 2022
The Marcom Awards, an international creative competition, honors excellence in marketing and communication while recognizing the creativity, hard work, and generosity of industry professionals. Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world. Each year there are about 6,500 print and digital entries are submitted from dozens of countries. MarCom is administered by the Association of Marketing and Communication Professionals (AMCP). The 25-year-old international organization consists of several thousand marketing, communication, advertising, public relations, digital, and web professionals. AMCP administers recognition programs, provides judges, and rewards outstanding achievements and service to the community.
"We are proud to be recognized as a leading creative agency and to be extraordinarily rewarded to see our name on the top list of the MarCom Awards. Since 2010 it is our passion that drives us to provide impactful strategies, creative video productions, and communication services that improve engagement for our clients," said Nick Seys, founder, and CEO at Bypicknick. "Our mission is to bring strong creative concepts to the table, produce it in-house, and activate the brand on all platforms to bring the client's vision to life. We love what we do, and we're good at it!"
Platinum Viddy Award 2022
The Viddy Awards, formerly the Videographer Awards, is one of the most coveted awards in the video industry. Since 1994, thousands of production and communication professionals have entered their best and most creative work. The goal of the Viddy Awards is to identify and recognize the video artisans who excel in the scope of their own environment. Winners range from network news operations to local cable access, from large video production companies to freelancers, and from international advertising agencies to student producers.
The Viddy Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand marketing, communication, advertising, public relations, media production, and freelance professionals who have entered AMCP programs. The Advisory Board oversees awards and recognition programs, provides judges, and sets standards of excellence. Winners were selected from hundreds of categories under the headings of Non-Broadcast, Broadcast/Cable/Subscription TV, Commercials, Pro Bono, and Achievement. The Gold Award was awarded for projects that exceeded industry standards and all the winners are listed on the Viddy Awards website at www.viddyawards.com.
About creative agency Bypicknick
Bypicknick stands out as a branding, design & communication agency with a full spread of skills, services, and a creative network that collaborates with your brand throughout the full process. From designing a unique creative concept to strategically launching for maximum impact. The team skyrockets your marketing and advertising through mouth-watering branding, branded content, high-end video productions, analytics, and eye-catching creative content that drive higher conversions.